Live masterclass
Why do ideal candidates choose one employer over another? What can you change to become their first choice?
Anna Hawryluk (Ania), founder and CEO of Professionals Group, brings international recruitment experience with corporations, fintechs and startups. In this masterclass for leaders and hiring experts, Ania shares what she and her team have learned running a recruitment agency. In the past four years, they have delivered more than 300 recruitment projects, reviewed over 80,000 candidate profiles, held around 10,000 conversations, and brought 2,500 finalists forward, which led to more than 300 hires. Together with Karo, she turns that experience into practical lessons on attracting suitable candidates, building trust before a vacancy opens, and helping the right people choose your company.
Your hosts
Anna Hawryluk · Dr. Karolina Sauer-Sidor
- Date
- November 25, 2026
- Time
- 17:00 – 18:00 CET
- Format
- Online, MS Teams
- Language
- Polish
What we will cover
What we will explore together
- 01
Find out what your ideal candidates want
Learn how to uncover candidate motivations with questions such as “What would make a move worthwhile?” and “What would make you decline an offer?” Explore how to start relevant, low-pressure conversations with people who are not actively job-hunting. You will leave with a practical question set and candidate profile template to clarify priorities, deal-breakers and concerns.
- 02
Make your employer offer specific and credible
Discover how to replace generic promises such as “great development opportunities” with concrete examples of learning, responsibility and progression. Build interest and trust before a vacancy opens through a distinctive careers page, company profile and leaders’ profiles. Use employee stories, short team videos and manager insights to show who candidates could work with and what makes your workplace different. You will leave with an employer-message template, a job-advertisement example and prompts for content featuring the faces of your company.
- 03
Remove friction from the hiring experience
Ensure consistency across your website, career page, social media, and executive communications so that candidates have the same perception of your company wherever they encounter it. Align this promise with interview discussions, role expectations, and the offer process to eliminate discrepancies between your digital presence and the hiring process. Use employee testimonials, conversations with executives, and a clear timeline for the hiring process to bring your company culture to life and address concerns early on. At the end, you’ll receive a checklist to help you identify conflicting messages, unclear expectations, and unnecessary delays, along with practical steps to ensure a consistent candidate experience.
- 04
Live Q&A: bring your hiring challenge
Discuss challenges in your current hiring process directly with Ania and Karo in a live Q&A. Share where candidates hesitate or drop out, explore practical solutions and practise answering a candidate concern using an example from your own hiring process.
