Live masterclass
Being yourself as your top-marketing channel
A visible, trusted CEO brand is no longer "nice to have", it is a growth lever that directly impacts company value, trust, customer acquisition and sales. In this HeyKaro masterclass, Karo shares how she has built her personal brand as a founder, starting from building one channel LinkedIn to 20k followers, then expanding it into other channels: digital and offline events, book publications, Instagram (1.2 m impressions in last 30 days on Insta alone) while at the same time, building her own company. And she’ll show you how, as a CEO and owner, you can do the same with focus and impact.
Your host
Dr. Karolina Sauer-Sidor
- Date
- November 11, 2026
- Time
- 17:00 – 18:00 CET
- Format
- Online, MS Teams
- Language
- English
What we will cover
What we will explore together
- 01
People buy from people, not logos
Around 45% of company value is directly linked to the CEO and owner reputation. More than 80% of B2B buyers prefer and trust companies whose leaders are visibly active, rather than hiding behind a faceless logo.
- 02
My path from invisible to a personal brand that is a top channel for us
Karo will share her learnings building personal brand as a founder and CEO, starting from nearly zero presence in social media in May 2024 to now close to 6 M impressions (90 days). You will hear what worked, what did not, and how she combines the role of co-founder and CEO with consistent, authentic content across different channels that attract clients, partners and talent.
- 03
Dos, don’ts and when to grow your channels
In the masterclass, we discuss the essential dos and don’ts for building a distinctive and strong personal brand as a CEO, owner or entrepreneur without becoming a full-time creator. This includes what to prioritize and when to add new channels. You will learn to treat your social presence as your welcome message, not your CV.
- 04
Turn visibility into business and open Q&A
We close with an open Q&A, where you can bring your own questions, challenges, reflections and examples from your own presence or from your leadership team. This is your opportunity to get direct, practical feedback from a founder who, over the last 18 months, has helped many CEOs and owners turn their personal visibility into a real business asset.